| MTV Lifestyle Programming |
WHILE MTV HAS SHIFTED AWAY FROM STRICTLY MUSIC VIDEOS, MUSIC CONTINUES TO PLAY A HUGE ROLE IN THEIR PROGRAMMING. WE CONTINUALLY PROVIDE A BROAD RANGE OF TRACKS FROM OUR LIBRARY COMPLIMENTING BOTH THE INTEREST OF THE TARGET AUDIENCE AND THE SHIFT TO LIFESTYLE SHOWS LIKE REAL WORLD, ROAD RULES, FANATIC, BIORHYTHMS AND MAKING THE VIDEO. |